Whether you are new to management, or a seasoned veteran, my belief is that you can always learn more about these core skills. Like anything, from strong foundational knowledge in this book, you can dive deeper. So use this manual to trigger your interest, then research and follow up on areas you excel at, or want to focus-on in your company to help you become more of an expert over time. This makes it easier to learn, by focusing your end-goal as soon as possible, and allows you to separate the information into manageable chunks. Remember, not everyone is an expert in all of them, but in all likelihood you will excel in at least one of them. So, join us on the journey of discovery, learn to understand and appreciate your customers.